Who Exactly Is Labubu?
Labubu is not just a toy—it's a phenomenon. Born from the whimsical mind of Hong Kong-based illustrator Kasing Lung, Labubu is a mischievous elf-like creature with sharp teeth, oversized eyes, and pointed ears. Think: equal parts creepy, cute, and captivating.
Originally introduced in 2015 as part of Lung’s story universe The Monsters—inspired by Nordic folklore—Labubu started as a literary character before exploding into global fame via collaborations with the Chinese art toy giant Pop Mart.
What Makes Labubu So Unique?
1. Distinctive Design
With its toothy grin, fuzzy body, and expressive ears, Labubu blends fantasy with designer edge. Each version tells a different story—sometimes sweet, sometimes spooky, always surprising.
2. Limited-Edition Magic
Most Labubus are sold in blind boxes, meaning you don’t know which one you’ll get. Some are ultra-rare, selling for over $1,000 on resale markets. That thrill of the hunt? Irresistible.
3. Ever-Evolving Themes
Labubu has been a pirate, a forest dweller, a Macaron fairy, a Coca-Cola ambassador, and even a fashionista through high-end collabs. Each version is a collectible snapshot of creative storytelling.
Why Is Labubu So Popular?
Because it’s more than a toy—it’s a cultural mirror.
● Celebrities Love It: BLACKPINK’s Lisa accessorized her $20,000 handbag with a Labubu. Rihanna, Dua Lipa, and David Beckham have all been spotted with one.
● It’s Viral on TikTok: Unboxing Labubu blind boxes is practically a ritual. Collectors record and upload reactions, racking up millions of views.
● It’s a Status Symbol: Rare Labubus are flexed like sneakers or NFTs. The rarer your Labubu, the cooler you are in collector circles.
Are There Other Characters Like Labubu?
Yes! Labubu is just one member of The Monsters:
● Zimomo – The leader, wise and calm.
● Tycoco – Labubu’s loyal and often clumsy boyfriend.
● Mokoko – A gentle soul with wings.
Together, they form a world of fantastical creatures, each with its own backstory.
Where Can I Buy Labubu?
You’ve got options:
● Pop Mart Stores – Found in malls across Asia, UAE, and major global cities.
● Online – Pop Mart’s official site, Amazon, AliExpress, Kicks Crew.
● Resellers – StockX, eBay, Facebook groups (but beware of fakes—more on that below).
Pro Tip: Buy the full blind box set (usually 12 pieces) to increase your chance of scoring a Secret Edition.
How Rare Are Some Labubus?
● Common editions: 1 in every 12 boxes.
● Rare/Hidden (“Secret”) editions: 1 in 72 to 144 boxes.
● Price of rare ones on resale markets: up to $1,900 USD.
Some collabs, like the PRONOUNCE x Labubu plush collection, are so exclusive they sell out in minutes.
Is Labubu Just a Trend?
Not even close. Labubu is:
● A storybook character
● A designer toy
● A fashion statement
● A collector’s investment
● A pop culture icon
And in 2025, Labubu has started expanding into NFTs and digital collectibles, ensuring its relevance for years to come.
Burning Questions—Finally Answered
Q: Is Labubu a boy or girl?
A: Labubu is intentionally androgynous. The character defies gender norms, making it relatable to a wide audience.
Q: Why does Labubu look a little scary?
A: Kasing Lung blends cuteness with creepiness to challenge traditional aesthetics. Labubu is meant to be imperfect but lovable—a reflection of our own quirks.
Q: Can adults really collect toys?
A: Absolutely. Designer toys like Labubu sit at the intersection of art, fashion, and identity. It's a hobby, an art form, and in some cases, an investment.
Q: What’s the most expensive Labubu ever sold?
A: A Secret Edition Labubu from the “Crossover Macarons” collection fetched over $2,200 USD on the resale market in late 2024.
Q: How do I know if my Labubu is fake?
A: Genuine Labubu toys have:
● Pop Mart holographic tags.
● QR codes for verification.
● High-quality finishes (no smudged paint or loose joints).